The ATA is a non-profit organization committed to revitalizing the weaving communities in the Andes. As a long-time member of the marketing committee it has been my responsibility to establish and maintain the brand and design all of the marketing assets. I also was responsible for creating the ATA Style Guide for the use of other internal committees as well as outside partners.
Perspective II Annuity Offering
The project was to present a new
annuity offering to high income clients.
Working with the project manager and
VP Marketing we decided on an architectural theme. The box was designed to hold informational booklets, a flyer and a brochure in the right and center with the legal paperwork, applications, etc. in the left pocket. Its release was followed up with a drip campaign of 3 postcards mailed every other week.
ATA is a non-profit organization helping
to preserve the indigenous textile techniques of the Andes. As part of the marketing team I was charge with establishing a solid brand identity and executing the materials needed on an ongoing basis. I also created the style guide for use by other committees and outside
